CCM is not owned by Adidas. CCM Hockey, a leading brand in the hockey equipment industry, was previously owned by Adidas but was sold to a Canadian private equity firm, Birch Hill Equity Partners, in 2017. This move allowed CCM to focus more on its core market and expand its product offerings.
Who Owns CCM Hockey Now?
CCM Hockey is currently owned by Birch Hill Equity Partners, a Canadian private equity firm. The acquisition from Adidas, completed in 2017, marked a strategic shift for CCM, allowing it to concentrate on innovation and customer engagement in the hockey equipment sector.
Why Did Adidas Sell CCM?
Adidas sold CCM as part of a broader strategy to streamline its operations and focus on its core competencies in the athletic apparel and footwear markets. By divesting from CCM, Adidas aimed to allocate resources more efficiently and strengthen its position in the global sportswear market.
What Products Does CCM Offer?
CCM Hockey is renowned for its comprehensive range of hockey equipment, catering to players of all levels. Key products include:
- Hockey Skates: CCM offers a variety of skate models designed for different playing styles and preferences.
- Sticks: The brand provides sticks with advanced technology for improved performance and durability.
- Protective Gear: This includes helmets, shoulder pads, elbow pads, and shin guards.
- Apparel: CCM also produces hockey jerseys, socks, and other clothing items.
How Has CCM Evolved Over the Years?
CCM has a rich history dating back to 1899 when it started as the Canadian Cycle & Motor Company. Over the years, CCM has evolved significantly:
- Innovation: CCM has continually innovated its product lines, incorporating the latest technology to enhance performance.
- Expansion: The brand has expanded its global reach, becoming a household name in the hockey world.
- Partnerships: CCM has established partnerships with professional leagues and players, further solidifying its reputation in the industry.
Table: CCM Product Comparison
| Product Category | Entry-Level | Mid-Range | Professional |
|---|---|---|---|
| Skates | $150 | $300 | $600 |
| Sticks | $50 | $100 | $200 |
| Helmets | $70 | $140 | $250 |
| Protective Gear | $100 | $200 | $400 |
What Sets CCM Apart from Other Hockey Brands?
CCM differentiates itself through:
- Heritage and Experience: With over a century in the industry, CCM has a deep understanding of hockey equipment needs.
- Player Feedback: The brand actively incorporates feedback from professional players to refine its products.
- Cutting-Edge Technology: CCM employs advanced materials and design techniques to enhance player performance and safety.
People Also Ask
Is CCM a Good Brand for Beginners?
Yes, CCM is an excellent brand for beginners. The company offers a range of entry-level products that are affordable yet maintain high quality. These products provide the necessary protection and performance features for new players.
How Does CCM Compare to Bauer?
CCM and Bauer are two of the leading hockey equipment brands. While both offer high-quality products, CCM is often praised for its innovative design and technology. Bauer, on the other hand, is known for its extensive range and customization options. Choosing between them often comes down to personal preference and specific needs.
What Professional Players Use CCM?
Many professional hockey players use CCM equipment. Notable names include Sidney Crosby and Connor McDavid, who rely on CCM’s advanced technology to enhance their game. These endorsements highlight CCM’s reputation for quality and performance.
Has CCM Expanded Beyond Hockey?
While CCM is primarily focused on hockey, it has ventured into other areas, such as producing merchandise and apparel related to the sport. However, its core business remains firmly rooted in hockey equipment.
What Are the Latest Innovations from CCM?
CCM continuously introduces new innovations, such as improved skate designs for better agility and lighter sticks for enhanced speed and control. These advancements are part of CCM’s commitment to meeting the evolving demands of hockey players.
Conclusion
CCM Hockey, now owned by Birch Hill Equity Partners, continues to be a leading force in the hockey equipment industry. With a focus on innovation, quality, and player feedback, CCM maintains its status as a trusted brand among hockey players worldwide. Whether you’re a beginner or a professional, CCM offers products tailored to enhance your performance on the ice.
For more information on hockey equipment and industry trends, consider exploring related topics such as "The Evolution of Hockey Gear" or "Top Hockey Brands Compared."