Sneaker Culture What was the first shoe to cost $100? June 4, 2026 by Mercier | Leave a Comment The first athletic shoe to retail for $100 was the Nike Air Jordan 1, released in 1985. This groundbreaking price point reflected the shoe’s innovative technology, celebrity endorsement, and premium materials, setting a new precedent for footwear pricing. The $100 Shoe: A Milestone in Sneaker History For decades, athletic footwear remained relatively affordable, with most […] Read more ยป