Consumer Behavior Why does Gen Z overconsume? February 2, 2026 by Mercier | Leave a Comment Gen Z, often characterized by their digital savviness and social consciousness, is sometimes perceived as overconsuming due to their constant engagement with technology and social media, which influences their purchasing decisions. This article explores the reasons behind this trend and provides insights into the consumption patterns of this generation. What Drives Gen Z’s Consumption Habits? […] Read more ยป