Beauty Trends Why does Gen Z wear less makeup? March 5, 2026 by Mercier | Leave a Comment Gen Z is opting for a more natural look, choosing to wear less makeup than previous generations. This shift is driven by a desire for authenticity, a focus on skinimalism, and a rejection of traditional beauty standards. Why Are Gen Z Wearing Less Makeup? The beauty landscape is constantly evolving, and the current trend among […] Read more ยป